ARGOS – CHRISTMAS CAMPAIGN
Tesco launched Sunflower Lanyards in every store to make shopping easier for those with hidden disabilities.
1 in 6 people in the UK has a hidden disability, which means that many of Tesco’s 321,000 employees are affected.
Due to their personal understanding, they are well-suited not only to offer assistance but also to educate their colleagues.
Agency: T&Pm London
CCO: Toby Allen
Group Creative Directors: Matthew Moreland & Chris Clarke
Creatives: Pjotr Barakov & Tom White, Terry Eeles & Charles Stuart
Director: Michael Gracey