Coca-Cola – Reborn
To spotlight Coke's sustainability efforts, we transformed the bottle's refillable cycle into a game, accessible via a QR code printed on every bottle in Spain.
Agency: Scholz & Friends Hamburg
ECD: Christian Kroll
Creative Directors: Mark Räke & Dennis Krumble
Creatives: Pjotr Barakov & Niklas Scholz, Wanslez Quaresma, Matteo Pozzi, Paolo Bartalucci, Hannah Quellhorst & Beatrice Heise
Director: Ole Sanders