McDonald’s – Saver Menu
The Saver Menu offers great value for money.
This year-round social campaign, consisting of 24 clips, highlights that.
Agency: Leo Burnett London
Creative Directors: Dan McCormack & Luke Boggins
Creatives: Pjotr Barakov & César Rodriguez
McCafé – Great tasting coffee, simple
The world of coffee has gone a bit mad, with brands advertising their products in absurdly pretentious ways.
McDonald's, on the other hand, is all about simplicity, quality and fair prices.
Agency: Leo Burnett London
Creative Directors: Andrew Long & James Millers
Creatives: Pjotr Barakov & César Rodriguez