Škoda – Crushing the competition
The Skoda Scala is a great all-rounder that offers more for less money than its competitors. In other words, it crushes the competition.
The idea was bought by the client, but then killed by budget cuts caused by Brexit.
Idea: To place an actual car press, with Skoda Scala on top, somewhere with high visibility. Everyday we’ll bring cars from our scrappage scheme to be smashed by the press. If someone is brave enough to drive there and crush their car, we’ll give them a massive discount to upgrade to the all-new Scala.
Banner:
Press ad:
Idea: The Scala is out which means it’s time to sell your current car. We’ll help people with that by providing them with car window sale stickers.
Our newspaper/magazine insert ad will have peel-off stickers on one side of the sheet and car info on the other.
