Tesco – Invisible Stories
Tesco launched Sunflower Lanyards in every store to make shopping easier for those with hidden disabilities.
1 in 6 people in the UK has a hidden disability, meaning that many of 321,000 Tesco employees have a hidden disability themselves.
Apart from being the best people to help as they fully understand it, they also share the knowledge with the rest of the team.
Agency: BBH London
Creative Directors: Tom Drew & Uche Ezugwu
Creatives: Pjotr Barakov & César Rodriguez
Director: Korrie Powell